01
Kicking Rights Cup
Category
Art Direction / Filming, Editing & VFX / Motion Design
Client
75 Anniversary Universal Declaration of Human Rights
Awards
Festival el Sol (1x Gold, x2 Silver) - One Show New York Festival 2023 (1x Bronze, 1x Merit) - Cannes Lions (Shortlist 2023) - London Internacional Awards LIA (2x bronze) - London Internacional Awards LIA (2x bronze) - Eurobest (2x Shortlist) - WINA Festival Dubai (Gold x3, Silver x2, Bronze x2) - El Ojo de Iberoamérica (x2 bronze)
Year
2022
Qatar—a country where laws silence voices, persecute the LGTBIQ+ community, and force women to depend on men for basic decisions—was chosen to host the World Cup.
On the 75th anniversary of the Universal Declaration of Human Rights, APDHE (Spain’s Human Rights Association) responded with a powerful protest: KICKIN' RIGHTS CUP, a piece by artist Eugenio Ampudia that turns the World Cup ball into the Declaration itself, showing the world’s top players destroying it while the world watches in silence.
With limited resources, we turned to art as the most powerful tool to amplify our message. And the impact was immediate. Professionals from various fields joined in, thousands made the message their own, and together, we transformed this protest into a global outcry against the hypocrisy of the Qatar World Cup.
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