06
Abuse Disclaimers
Category
Art Direction / Filming, Editing & VFX / Motion Design
Client
AB Inbev
Awards
Ojo de Iberoamérica (x1 Gold - Best Local Idea, x3 Silver, x1 Bronze) - Cannes Lions (x2 silver, x1 Bronze) - Clio Awards (x1 Silver) - Gerety Awards (x1 Silver, x1 Bronze) - The One Show (x1 Bronze)
Year
2024
In Colombia, it’s mandatory for alcohol brands to have a disclaimer encouraging smart drinking. These disclaimers have become irrelevant. So, for international women’s day, we decided to make them relevant again. Using stories of woman who have been abused because of excessive drinking.
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